Over the summer of 2013, Loyalkaspar got awarded the task of refreshing the identity of the Nat Geo WILD channel.
During the pitch phase, I was in charge of exploring the animation language and I created the original stripe motion that was then used in all the elements.
Here's a little montage my friend Dennis Cheung (aka Daftkraft) made to showcase the full range of our work on the project :
After winning the pitch, I switched over to focus on the 3D and even though I did my fair share of R&D, Animation, Shading, Rendering and Compositing, I was mostly in charge of supervising the entire workflow. It should be noted that given the short time-frame we had to complete the project, we actually bought almost all the 3D models on Turbosquid and only applied minor tweaks to them.
Most of the work was in the texturing-shading, rigging and animation. All the 3D elements have been rendered using VRay. All flocking simulations were done using the MASH plugin for Maya.
Along with designing the network's new identity for print and on-air, we created a series of comprehensive After Effects toolkits for our client to build their own customized tune-in and other on-air graphics.
For more detailed informations about this project, I invite you to check out Loyalkaspar's page.
Creative Director : Anna Minkkinen
Art Director : Alexis Ames
Senior Designer : Mark Lee
3D Artist : Adam Stockholm
Texturing : Ben Zylberman
Animation / Compositing : Dennis Cheung,
Andrew Hawryluk, Nadia Shireen Husain
Producer : Scott Lakso
Coordinator : Travis Hoggard
Intern : Rainy Fu