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Intel Social Media
Lead Writer and Creative for Intel's social media presence. Create new content weekly for the over 14 million followers of Intel across Facebook, Twitter,...
Copywriter
,
Social Media Strategist
Grab Some Goodby
(Credits: Creator) In February 2012, Goodby, Silverstein & Partners laid off 150+ employees following the loss of two large accounts. In the wake of this layoff,...
Personal Project
Hamm-O-Gram
(Credits: Creator) Following a conversation about pajama-grams, I thought of other grams that might be popular. Grand-Am-O-Grams -- when someone burns out in...
Personal Project
Users Not Customers
(Credits: Producer, Creative Consultant) In late 2011, I was hired by HUGE to help promote a book written by CEO, Aaron Shapiro. Since the book dealt with...
Producer
,
Creative
Headline Costumes
(Credits: Founder, Lead Creative, Lead Strategist) In 2011, after two successful years of selling fake beards and wigs, I formed Headline Costumes, a niche...
Personal Project
Prius x Parlee (PXP) Bicycle
(Credit: Copywriter, Lead Creative) As part of Prius Projects, we wanted to take the qualities of a Prius and translate them into a bicycle. However, auto...
Integrated Campaign
Prius Goes Plural
(Credits: Copywriter, Social Media Creative) The Toyota Prius family is growing from one to four models, so to launch the campaign, we teamed up with Hunter...
Integrated Campaign
NogPong
(Credits: Creator, Copywriter, Social Media Manager) In the winter of 2010, Saatchi LA presented Nog Pong, an interactive online game involving robots, eggnog...
Eggnog-Powered Holiday Website
James Lipton's "Wordliness"
(Credits: Copywriter) To support the "Plural Of Prius" campaign, we created an interview series with the king of questions himself, James Lipton. As he is a...
Advertising
,
Copywriting
Pet Projects
Here are some of the projects/hobbies I have when not working. Wednesday Hump Wednesdayhump.com was born on a slow Wednesday. I was in need of a pick-me-up....
Personal Project
Ideas For Good
(Credits: Copywriter on Video Spots, Website) Toyota's "Ideas For Good" campaign asked everyone how Toyota technologies could help create a better world. In...
Integrated Campaign