Interactive - Jason Drakeford

client: Smithsonian Channel
description: Online Rebranding & Design
Designed the new online identity of Smithsonian Channel HD, a joint venture between Showtime Networks and the Smithsonian Institution. The channel features original documentaries, short-subject explorations and innovative, groundbreaking programs highlighting America's historical, cultural and scientific heritage.

client: MTV
description: Art Director
As Art Director over the MTV and VH1 digital brand, I lead a group of designers in producing top notch creative while keeping a collaborative, inspiring creative environment that supports the two biggest entertainment brands in the world. Directing the level of creative to ensure it is relevant to the brand, product and sales strategy and exploring new and upcoming technology to leverage the products to communicate and connect with our millennial audience.

client: Time Inc. - Sports Illustrated
description: tablet demo
If people are willing to pay for apps on the iPhone, why not deliver magazines as apps also? Time Inc's top-secret "Manhattan Project" was unveiled on December 2nd, 2009, a collaboration with The Wonderfactory and an example of how tablets will enable the creation of innovative experiences by publishers, media companies, and advertisers. I was pulled in as a freelance motion designer for the project's tight deadline. After the release, it was featured in the NY Times, Wired Magazine, Engadget and Washington Post, you can view the final demo below.

client: REI
description: papervision flash website, illustration, video
The "REI Go-Playlist" is an interactive experience supporting the REI Snowsport campaign offering the complimentary download of a 10-song playlist not found anywhere else to inspire snow sports and music lovers alike. BBDO comissioned 10 bands to create original songs for this project and each song was tied into a snowsports brand that REI carries in their stores. As Art Director my job was to create original album artwork, music videos, and wallpapers to promote the campaign. With over 200,000 unique visits and song downloads, it was a big winter hit. Visit the archived site.

client: Adult Swim
description: social media website, viral video campaigns, original content development, streaming flash video
Adult Swim's comedy website/social network, Super Deluxe featured exclusive programming developed by established and rising comedians from Tim & Eric to Eugene Mirman. Fans could communicate with them and express their sense of humor using social networking tools, such as uploading videos, creating profiles, and sending messages.

client: Axe Music
description: interactive concert series, facebook/twitter campaign, mobile designs
Axe Music "One Night Only" is an exclusive concert series combining the hottest artists with the most intimate venues, the campaign launched at the end of August 2010. Consisting of an interactive full-video site, Facebook campaign, mobile outreach that all tie in with Axe products branded with AR (augmented reality) codes to give users a better chance at winning tickets to the next show. The product became a dynamic, exciting, and unique way for consumers to become immersed in the experience. I also worked on several other smaller online campaigns including "Sprinkler" which you can watch on youTube.