Rubylux wanted some bespoke artwork creating for their first album release. They were looking for a style that could be carried through into other areas of the bands promotion and merchandise. By creating a distinctive a colour scheme and various elements that are adaptable a strong brand has grown and can be used in various formats that link in the whole look and feel of the band. Inspiration for the artwork was taken from lyrics that appear on the album. The band also required a new logo that was a lot stronger and bolder to what they previously had.