Diet Coke - Amplification

While at Mother and alongside Susan Hosking and Peter Robertson we developed a series of digital ideas with the aim of amplifying interest in Diet Cokes 'Love it Light' campaign.

IPhone Puppeteer
Shoppers can control a life-sized Eleanor puppet in the window of a high street fashion store by connecting their iPhone via Wi-Fi. By then moving the iPhone as one would control a puppet, Eleanor moves accordingly.
This could also work online, with customers logging on and watching via webcam as they control the live size Eleanor puppet.

World Biggest Girl Band
Girls across Europe unite to sing and perform on their webcam to an instrumental version of the campaigns key track, 'Maniac'. All the videos are then collated on one webpage, attempting to create the largest and most fun girl band in the world.
The girls from the Diet Coke campaign (Eleanor, Bernadette and Irene) would of course get involved, performing the song on their webcams to set a comic and light tone to the online spectacle.