Powerade - Amplification

While at Mother we presented a variety of ideas to amplify the effect of Powerade 'Rooney vs Rooney' advert, which features Rooney competing against himself,

Public Games
A one-on-one game in a crowded environment, allowing people to compete on large screens as Rooney; using their iPhones as Wi-Fi enabled controllers.
Players could battle against each other in a re-creation of the advert in front of large crowds at stadiums, outdoor screenings, or even specially constructed billboards.

Facebook Spot The Difference & Spot the Ball
Stills from the aforementioned 'Rooney vs Rooney' advert could be quickly recycled into online promotion. With carefully selected images placed on the Powerade Facebook page people would be invited to simply 'tag' themselves where they believe the ball is or where they spot a difference.
Each time a picture is tagged by a fan, it is then automatically posted on their wall and into their 'mini feed', spreading Powerade throughout Facebook in a flash.
(Please see example images to the left.)