Called "Try Your New Look," kiosks with facial recognition software let users try out various hairstyles, facial hair and other accessories to experiment with what fit them best. Some of the looks were animated in a playful way. It all goes back to the mantra, "Try Everything. Find Yours."
The software recognized and tracked to a face so each look would fit like a charm. First, a user selected their new look by viewing a gallery or pressing a button to cycle through. Once satisfied, the user then recorded a 5-second video of them showing off the realistic new hairstyle or mustache. They then saved videos of themselves to a share page, which they could access with a unique URL or QR code, to share with friends across social media. There were 5,396 looks selected in 5 days, with the Share page being opened 1,459 times. The groovy Afro was the most popular, followed by the Oktoberfest character and then attractive Miss Austin.