To celebrate the NARS Andy Warhol Holiday Collection, NARS launches a new Facebook application that allows beauty fans to achieve their very own "15 minutes" of fame by making over their Facebook Profile and Cover photos, inspired by the new collection.

Mountain Dew wanted a new online home to showcase their wide range of branded content, while also giving fans a way to connect with the material that matters most to them. Firstborn designed a site that brings together assets from across the Dew universe: action sports, music, promotions, product lineup and social channels. The content is blended together in a dynamic scrolling experience, inviting fans to explore the site and discover new details. Users can filter the site through any combination of content areas for a more focused, personalized experience.

The new MountainDew.com was built to exemplify the brand’s latest “How We Dew” messaging campaign. It unifies all of Mountain Dew’s offerings into a single, agile HTML-based site. Responsive design adapts to multiple platforms, giving fans an optimal user experience on any device. Firstborn also created a custom CMS so the Mountain Dew team can easily keep the site updated with fresh content.

These Google+ Pages documentary style videos show the journey of 8 small businesses. A series of short videos demonstrate how Google+ Pages enable more intimate digital interactions between business owners and their customers.

For 2012, SoBe® wanted a website that could be accessed anywhere, at any time. Firstborn created an HTML site, making it easy for anyone to view SoBe.com on any device. At Firstborn, we concepted, designed and created the website as an infinitely more accessible new home for SoBe®. The design uses sleek transitions, on-the-street flavor videos and vivid product photography to convey their voice and show off every flavor in the SoBe® arsenal. On the site, users can learn about new products, view promotional photos and watch exclusive videos. Thanks to the nature of HTML, the site is viewable on smartphones, tablets and iPods—that means more people can access SoBe.com than ever before.

Called "Try Your New Look," kiosks with facial recognition software let users try out various hairstyles, facial hair and other accessories to experiment with what fit them best. Some of the looks were animated in a playful way. It all goes back to the mantra, "Try Everything. Find Yours."

The software recognized and tracked to a face so each look would fit like a charm. First, a user selected their new look by viewing a gallery or pressing a button to cycle through. Once satisfied, the user then recorded a 5-second video of them showing off the realistic new hairstyle or mustache. They then saved videos of themselves to a share page, which they could access with a unique URL or QR code, to share with friends across social media. There were 5,396 looks selected in 5 days, with the Share page being opened 1,459 times. The groovy Afro was the most popular, followed by the Oktoberfest character and then attractive Miss Austin.

SoBe’s mantra for 2011, “Try Everything,” needed a fun new app to let users explore every flavor of SoBe and have fun while doing it. Called “Try A New Look,” the iPhone/iPad app uses facial recognition software to let users try out various hairstyles, facial hair and other accessories to experiment with what fit them best. The app was the first made specifically for iPad 2—it lets users upload pictures or even record video to try on special 3D animations.