Challenge: Engage a James Patterson audience who’s seen it all and create title recognition for the author’s newest release Don’t Blink.

Solution: Using facial-recognition software, we developed a Facebook game that gave users the chance to have a staring contest with a mobster. The game was simple: you blink, you die.

Results: Over 10,000 unique engagements, book hit #2 on New York Times Bestseller list and an overall increase in facebook fan base.






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Kanye vs Creative
espnW 98 Days to Shine
Alpine Meadows
ESPN Jaguar F-Type
Don't Blink game
Weather app - Aruba
TRW
Century 21
Century 21 Digital
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ESPN W Retreat
Tres Agaves Tequila
Gladware containers
BNY Mellon Bridge