Challenge: Engage a James Patterson audience who’s seen it all and create title recognition for the author’s newest release Don’t Blink.

Solution: Using facial-recognition software, we developed a Facebook game that gave users the chance to have a staring contest with a mobster. The game was simple: you blink, you die.

Results: Over 10,000 unique engagements, book hit #2 on New York Times Bestseller list and an overall increase in facebook fan base.

James Patterson: Don't Blink Staring Contest Overview from Tyronne Schaffer on Vimeo.