Challenge: Alpine Meadows is a small ski-resort that needed to move out of the shadow of Squaw Valley and lean into their quirkiness and family-owned, laidback attitude. We were tasked with helping them bring their personality to life, oh, and to fill the parking lot every day.

Solution: A campaign built on the strategic platform of “Alpine skiing is a state of mind.” People who ski Alpine on the weekends dream about getting back to Alpine all week long.

Results: The biggest November storm in over a decade dropped more than six feet of fresh snow. It was their most successful season and the parking lot was full. Every day.

Television



Print and OOH



Digital

Play the game here.

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Kanye vs Creative
espnW 98 Days to Shine
Alpine Meadows
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Don't Blink game
Weather app - Aruba
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Century 21
Century 21 Digital
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