Challenge: Alpine Meadows is a small ski-resort that needed to move out of the shadow of Squaw Valley and lean into their quirkiness and family-owned, laidback attitude. We were tasked with helping them bring their personality to life, oh, and to fill the parking lot every day.

Solution: A campaign built on the strategic platform of “Alpine skiing is a state of mind.” People who ski Alpine on the weekends dream about getting back to Alpine all week long.

Results: The biggest November storm in over a decade dropped more than six feet of fresh snow. It was their most successful season and the parking lot was full. Every day.


Print and OOH



Kanye vs Creative
espnW 98 Days to Shine
Alpine Meadows
ESPN Jaguar F-Type
Don't Blink game
Weather app - Aruba
Century 21
Century 21 Digital
Allstate Mayhem
Ad Council
ESPN W Retreat
Tres Agaves Tequila
Gladware containers
BNY Mellon Bridge