Lighten Up. Go Fresco!

The Brief: Create a new presence for Taco Bell’s Fresco Menu.
Solution: With Taco Bell’s light humor in mind, we came up with the “lighten up” campaign. Life is heavy. Fresco is not. Lighten up!

The Ultimate Taco Bouquet - Introducing a new way to send your Fresco love. Now you can lighten up any room with this display of fresh, Fresco Tacos. Show someone just how much you really care.

Fresco adds light fun to anyone’s day. Walk by this street level billboard and a party of shadows dance along with yours, adding a lil’ Fresco to your step.

The Fresco Twitter Page - Remember to relax online. Any stressful tweet or post will be responded with a Fresco reminder to Lighten up. While tweets drive users to the Fresco Microsite, we also invite them to chillax to some light tunes - made entirely from tacos.

The Frescosite - Send your micro love on the Fresco Microsite with a 79-cent Fresco gift card. Show your friends you care…but only 79-cents worth. Then users can log into FB Connect to spread more lightness to their friends by sending light quotes, light tunes, or, if they’re blessed, the ultimate display of light love; the Taco Bouquet.