Alkoholkomittén, The Swedish alcohol committee.
VISION
To increase the target group’s knowledge about what happens to your body when you drink too much, as well as practical hints of how to drink less.
TARGET GROUP
Teenager,18-25 years old.
SOLUTION
The site guides the visitor through a full night out, from the pre-party to the after-party. Throughout the night it describes what happens to your body when you are consuming alcohol, how it affects your senses and finally how you can change your behavior.
RESULT
A study showed that one third of the target group, that is one third of all teenagers and 18-25 year olds in Sweden, visited the website. The majority received and understood the client’s message; “it’s ok to drink but not too much”.
PARTNERS
TBWA - Advertising Agency
TEAM
Nicke Bergstrom - Creative Director & Art Director
Jonas Andersson - Content Strategist
Isabelle Funck - Designer
Per Hansson - Digital Artist/Multimedia
Anders Gustavsson - Information Architect
Björn Johansson, Bo Gustavsson - Programmer
Henrik Berglöf – Writer
AWARDS
ONE SHOW INTERACTIVE, 2007 - Bronze
London International Awards, 2007 - Gold
EPICA, 2006 - Gold
EUROBEST, 2006 - Shortlist
GULDÄGGET, 2006 - Silver
WEBBY AWARDS, 2007 - Gold
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