The Idea: Napkin

With this idea we want to show people in restaurants that eating particular kinds of meat can be extremely cruel to animals.

What we did:
We placed a pile of red napkins for people to take.
When they use the napkins the red ink will let go.
While the hands are stained with the red ink a message pops up on the napkin saying:
" The blood is on your hands. Stop animal cruelty."

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to see the work fullscreen.