@ StruckAxiom with 58acres for vitro and Newcastle
Usually, when I settle in for a refreshing adult beverage...it's a tallboy Ranier. For a few months though, the beverage of choice in the StruckAxiom PDX studio was Newcastle Brown Ale. Vitro asked us to create a unique brand site focusing the narrative on a single city block. As users explore the record store, the pub and the rooftop, they engage with key Newcastle brand touchpoints and also find reinforcement in the everyday lifestyle of other Newcastle fans. The site delivers all content through branded videos and navigation that draws attention without interrupting the storytelling experience. Makes me thirsty just thinking about it...
Creative Direction, Art Direction
Usually, when I settle in for a refreshing adult beverage...it's a tallboy Ranier. For a few months though, the beverage of choice in the StruckAxiom PDX studio was Newcastle Brown Ale. Vitro asked us to create a unique brand site focusing the narrative on a single city block. As users explore the record store, the pub and the rooftop, they engage with key Newcastle brand touchpoints and also find reinforcement in the everyday lifestyle of other Newcastle fans. The site delivers all content through branded videos and navigation that draws attention without interrupting the storytelling experience. Makes me thirsty just thinking about it...
Creative Direction, Art Direction
