Dirk van Dooren
Founder member and Partner at Tomato,1991—2011
A Creative Associate at Fallon from 2008—2010

Tomato formed in 1991 and very quickly established itself internationally as one of the most creative and innovative studios in the world.
Working on both commercial and cultural projects and, with offices in London, New York and Tokyo.

Tomatoʼs work is held in the archives of a number of national and international museums that include MOMA and the V&A.
It has won over the years more than 50 awards for its work, globally mainly in the fields of design, interactivity, advertising architecture and interior design.

Channels of activity include:
Design, Branding, Advertising, Digital / interactive Media, Motion Graphics, Commercials and Short film Direction, Publishing, internationally in the fields of Music,
Design and Interactivity, and running a programme of educational workshops in Japan, Korea, the USA, and Europe.

Underworld, (the band) also founder members of Tomato, have released to date eight albums, 2 charting in the UK top ten album charts.
They along side Danny Boyle were the musical directors for the opening ceremony of "the 2012 London Olympic Games".

Clients Include:

Sony & Shiseido (Japan), Clinique (USA),
Volkswagen & Bentley (Germany), Unilever (USA),
Garrard’s the Crown Jeweller London, TV Asahi (Japan), Pepsi (UK), Levis (USA), Nokia (Europe, USA), BBC, Channel 4, Aspesi (Italy) Toyota (Japan), Comme des Garcons and Moschino (Italy).

I created the concept and branding of the reactive Identity for the launch of TV Asahi in Japan in 2002, one of Japan's top three networks and the first ever fully reactive brand identity in the world.
(an ADC award winner in 2004).
The identity has featured in the Victoria & Albert Museum, as one of the 100 greatest works of commercial art.

Other awards:
TDC honours and nominations.
Judges Special Prize at the Charlton Film Festival.

In 2007 my first ever store design, for Aspesi, an Italian fashion company, was voted “The Best Store In The World”
by an international design jury and Wallpaper Magazine.

In 2009 I became a Creative Associate at Fallon in London,
where I worked on projects for:
Eurostar, Clarins, French Connection, Sony, Cadbury’s, BBC, Tate Gallery and Nokia.

In 2010, the Aspesi store in Madrid, was voted “The Best Store in Spain”, again by an International Design Jury and Wallpaper Magazine.

My work on Nokia at Fallon, won Nokia’s global business for the agency.
My work on Cadbury’s won multiple awards including the Campaign Gold in 2009.
My work on French Connection in both print and moving image won Silver Pencils at D&AD.
French Connection also won the Creative Circle Gold Honours in 2011.
In 2013 my work was instrumental in winning the BMW UK business for FCB/INFERNO.

I live and work in London.