Dirk van Dooren
Dirk van Dooren is a Founder Partner of Tomato,1991—present day.
He was a Creative Associate at Fallon from 2008—2010.


Tomato formed in 1991 and very quickly established itself as one of the most creative and innovative studios in the world.
Working on both commercial and cultural projects nationally and internationally with Main offices in London, New York and a smaller office Tokyo.

Tomatoʼs work is held in the archives of a number of National museums that include MOMA and the V&A.
It was voted the Best Graphic Design Studio, “Grafik Design Awards” 2010.
It has won over the years more than 50 awards for its work, through out the world.


Channels of activity include:

Design, Branding, Advertising, Digital / interactive Media, Motion Graphics / Design, Commercials and Short film Direction, Publishing internationally in the fields of Music,
Design and Interactivity, as well as running a programme of educational workshops held in Japan, Korea, USA, and Europe.

Underworld, (the band) also founder members of Tomato, have released to date eight albums, 2 charting in the UK top ten album charts.
Underworld, were the musical directors of the opening ceremony of the 2012 London Olympic Games.


Dirk van Dooren has worked globally, directly with clients and with most of the major advertising agencies.

Clients Include:

Sony & Shiseido (Japan), Clinique (USA), Volkswagen, Bentley (Germany), Unilever (USA), Garrard’s (the crown Jewller), TV Asahi (Japan), Pepsi, Levis (USA), Nokia (Europe, USA), BBC, Channel 4, Aspesi (Italy) Toyota (Japan), Comme des Garcons and Moschino.


Dirk van Dooren created the branding and reactive Identity for the launch of TV Asahi in Japan in 2002, the first ever fully reactive brand identity in the world
(an ADC award winner in 2004).

He has won numerous TDC honours and nominations.
He was awarded the Judges Special Prize at the Charlton Film Festival.

In 2007 his first ever store design, for Aspesi, an Italian clothing company, was voted “The Best Store In The World” by an international design jury and Wallpaper Magazine.

In 2009 he became a Creative Associate at Fallon in London, where he worked on projects for:
Eurostar, Clarins, French Connection, Cadbury’s, the BBC, the Tate Gallery and Nokia.

In 2010, the Aspesi store in Madrid, was voted “The Best Store in Spain”, again by an International Design Jury and Wallpaper Magazine.

His work on Nokia at Fallon, won Nokia’s global business for the agency.
His work on Cadbury’s won him multiple awards including the Campaign Gold in 2009.
His work on French Connection in both print and moving image won Silver Pencils at D&AD.
French Connection also won the Creative Circle Gold Honours in 2011.

He lives and works in London.