Digital & print campaign to promote independent record stores in Washington, DC.

Record store numbers have been dwindling since the 1990s—only about 3,000 stores now operate in the United States, down from 12,000 in 1992. The purpose of the campaign is to bring attention to the stores that are still around and to help visitors to Washington locate stores that they may not be familiar with.

Born in 2011, the map has been printed & placed in record stores, music venues, coffee shops & other businesses around DC that support keeping record stores alive. The accompanying web site allows stores & folks of the DIY-persuasion to print & distribute it themselves (much in the spirit of the punk/DIY community DC is known for). The 8.5" x 11", one color map has been updated for 2013 and is available for download as a pdf.

The map has been featured in the Washington Post's pop music blog Click Track and Going Out Guide, the Washington City Paper's Arts Desk blog, and

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Role: Visual Design + Concept