ORBIT [Case Study]
Case Study: Bridging the Digital Divide
Summary:
ORBIT is a solution for digital media management and communication. It bridges the digital gap, bringing the non digital users back in ORBIT to the digital life.
The system provides enough flexibility to be used by inexperienced users and still provide advanced full computer capabilities with the expansion dock.
ORBIT allows the Internet Service Providers to extend their network on the Base of the Pyramid with a simple device that blends on every home.
The ORBIT system is one of a kind. It changes the concept of “Digital Photo Frame” (static) to “Photo Album” (dynamic interaction and analog experience).
With the basic functionality of a Picture Frame, but extended capabilities of a UMPC, and allowing to become a full All in One, this product creates a new category.
The market opportunity:
The rising accessibility and affordability of digital cameras and camera phones has created a boom on digital capturing and lead to a stronger need for simple media management.
ORBIT bridges the digital divide, lowering the threshold resistance for new technology adoption on both the Top and Bottom of the Pyramid by providing an analog user experience.
ORBIT is a scalable system that starts with a simple solution and allows growing its capacity along with the user’s technological abilities.
Starting from a non digital audience, ORBIT proposes a bottom up innovation, allowing people to store, manage and share their memories with no boundaries.
Along with an innovative business model, system scalability, and ease of use with analog user experience, ORBIT can help to bring internet to the Base of the Pyramid.
The Challenge:
The difficulty of this project lies in the complexity of a system. Nowadays a market innovation is not possible without innovating on the Design, Engineering, Marketing and Business models as a whole. Balancing and matching the requirements of all the stake holders is a difficult task.
Orbit requires the collaboration with new partners and the creation of new distribution channels, only possible with hard work and a focused team effort.
Summary:
ORBIT is a solution for digital media management and communication. It bridges the digital gap, bringing the non digital users back in ORBIT to the digital life.
The system provides enough flexibility to be used by inexperienced users and still provide advanced full computer capabilities with the expansion dock.
ORBIT allows the Internet Service Providers to extend their network on the Base of the Pyramid with a simple device that blends on every home.
The ORBIT system is one of a kind. It changes the concept of “Digital Photo Frame” (static) to “Photo Album” (dynamic interaction and analog experience).
With the basic functionality of a Picture Frame, but extended capabilities of a UMPC, and allowing to become a full All in One, this product creates a new category.
The market opportunity:
The rising accessibility and affordability of digital cameras and camera phones has created a boom on digital capturing and lead to a stronger need for simple media management.
ORBIT bridges the digital divide, lowering the threshold resistance for new technology adoption on both the Top and Bottom of the Pyramid by providing an analog user experience.
ORBIT is a scalable system that starts with a simple solution and allows growing its capacity along with the user’s technological abilities.
Starting from a non digital audience, ORBIT proposes a bottom up innovation, allowing people to store, manage and share their memories with no boundaries.
Along with an innovative business model, system scalability, and ease of use with analog user experience, ORBIT can help to bring internet to the Base of the Pyramid.
The Challenge:
The difficulty of this project lies in the complexity of a system. Nowadays a market innovation is not possible without innovating on the Design, Engineering, Marketing and Business models as a whole. Balancing and matching the requirements of all the stake holders is a difficult task.
Orbit requires the collaboration with new partners and the creation of new distribution channels, only possible with hard work and a focused team effort.
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