Headline:
NeverEnding Birthday Party

Intro:
On October 5th, we're kicking off the biggest celebration ever. Let's keep the party going to put cancer to an end.

Copy:
Today is no ordinary day. it's the day more than 800,000 mothers, fathers, sons, daughters and survivors will celebrate their birthday. Just like tomorrow. So we're combining those birthdays into a party designed to save lives as we celebrate them.







DESCRIPTION - Post launch, users can make donations, honor survivors, remember loved ones lost, and join the NeverEnding birthday party.



DESCRIPTION - App allows ACS to takeover Facebook pages on birthdays and request donations from friends.