Website and ad campaign concept for Bayer's baby care product called Bepantol. The product's tagline is "Protection beyond what you see", and we had to show parents some effective benefits of it. So, we developed a website navigation through some hours of the day and in each hour, some content with product benefits or video tips to watch.
We developed an online campaign and some mobile teaser like moms and dads could upload their babies pics to the website and get some framed pic on cell phones to show to other parents. After all, cell phones are quite like the beloved ones' pics you hold on your walled, aren't they?
Inicially we created 5 animation scripts to be produced, but it was reduced to 3, so, here you can see 1 of the videos. To see more, please click on the link below.
We developed an online campaign and some mobile teaser like moms and dads could upload their babies pics to the website and get some framed pic on cell phones to show to other parents. After all, cell phones are quite like the beloved ones' pics you hold on your walled, aren't they?
Inicially we created 5 animation scripts to be produced, but it was reduced to 3, so, here you can see 1 of the videos. To see more, please click on the link below.
Bepantol Troca de Fralda from haydee on Vimeo.
