Series of party posters made to promote MojoBooks gigs called "MojoClub" at TapasClub Bar in São Paulo. The posters concept are "The Adventures of the Naked Girl" and in each one, the situation is presented like a B movie poster. The general mood is shown through sci-fi and exploitation scenes with movie titles parodies.
* MojoBooks is a brazilian e-book publishing house. Their motto is "If songs were books, what story would they tell?" inspired by music albums or various songs.
Website concept propposal for Ford's Ranger truck. You can play and do some virtual test-drive of the truck by pulling and pushing the strings attached to the ground.
Website and ad campaign concept for Bayer's baby care product called Bepantol. The product's tagline is "Protection beyond what you see", and we had to show parents some effective benefits of it. So, we developed a website navigation through some hours of the day and in each hour, some content with product benefits or video tips to watch.
We developed an online campaign and some mobile teaser like moms and dads could upload their babies pics to the website and get some framed pic on cell phones to show to other parents. After all, cell phones are quite like the beloved ones' pics you hold on your walled, aren't they?
Inicially we created 5 animation scripts to be produced, but it was reduced to 3, so, here you can see 1 of the videos. To see more, please click on the link below.
Website, naming and logo design for brazilian design website called BDxpert. This website has an large amount of information, but its usability had to be easier for the editor, so it was made with a wordpress structure.
Website layout and usability studies for Itaú's Bank Searching System. It is really like Google Maps and other maps engines, with routes and other details but it was built to run inside of the bank's website.
Art direction and concept for Johnson's Listerine Website and Online Ads. The general tagline is "How do you keep your mouth clean?" So, we created an website navigation where you can see 3 different persona's bathrooms and watch them through some videos. The act of brushing their teeths classified the personas' attitudes such as "quick cleaner", "brutal cleaner" and "zen cleaner", which people can identificate theirselves with. The 4th spot is where people can interact through webcam, make some videos and show on the website.
Art direction, illustration and ad campaign concept for Johnson's Listerine new product called Listerine Whitening. The concept tagline is "The search for the perfect smile" and we tried to show in a funny way how do people are embarrassed and hide their smile through paper bag, hand drawn smile or sleeve face.
Art direction and illustration for MojoBooks Special Series of e-books featuring Fiona Apple's albums. After the log in, people could download the e-books directly by clicking on the thumbs.
Art direction and illustration for animation for Itaú's Bank insurance plan called Seguro Lar. The mouse runs through the house showing some acidents that are covered by the plan.
