Art direction and concept for Johnson's Listerine Website and Online Ads. The general tagline is "How do you keep your mouth clean?" So, we created an website navigation where you can see 3 different persona's bathrooms and watch them through some videos. The act of brushing their teeths classified the personas' attitudes such as "quick cleaner", "brutal cleaner" and "zen cleaner", which people can identificate theirselves with. The 4th spot is where people can interact through webcam, make some videos and show on the website.