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Wood You?

Objective
Create a sustainable message to urban people by recreating an existing brand logo and designing a brochure, a poster, and other promotional items for a nonprofit furniture company.

Solution
The most complete way to promote the message was to create a publication that both raised public awareness and educated people how to reduce wood waste and respect the environment. This project was dedicated to sustainability by reusing, recycling natural resources, using clear and comprehensible information. To convey the modern and natural image of the Urban woods furniture company, I designed a new logo that is simple and memorable. For the brochure I used the combination of illustration and images combined with natural, soft and warm color palettes to touch people’s feelings emotionally and appropriately. The additional planting items were designed to inspire and encourage people to think about an underlying message about responsibility.