The Meaning is the Message

Objective
Create a private label brand that can strengthen the Costco brand, and explore creative
packaging design.

Solution
‘Plus’ is a kitchen appliances brand designed for the Costco store. In this project, our group wanted
to create a new brand that would be universally translated into the shape of the brand identity, packaging structure design, patterns of the background, colors, and other graphic elements. The cut edge of the Plus logo embodies the image of kitchen appliances brand. With the visually unified graphic design and packaging design, this brand would help elevate the quality of the Costco name and show the different aspects in a new way. Through this project our group focused on conveying
a clear and strong brand impression to create a memorable experience and understanding what
inspires, motivates, and influences the consumer.