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Kirkland Home
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Kirkland Bath
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Kirkland Baby
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Kirkland Room


Dwell on the Dwelling

Objective
Recreate a fresh and reliable brand, Kirkland. Build a strong and positive presence for the brand.

Solution
The design strategy of this project was to develop a multi-tiered branding system for Kirkland. The challenge was to retain the value and personality of the brand in different design directions. Our group
decided to keep the logo position, and maintain the same color palettes that we created. We also explored innovative packaging design that would make people’s life better and more fun. To show a wide range of applications of the Kirkland brand in a unique and effective way, we created the four sub-brand names to build easy brand recognition in the marketplace; Home, Bath, Baby, and Room.