Circular Reasoning
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Circular Reasoning

Create a new brand identity for Nagano 2011 World Figure Skating Championships by the International Skating Union (ISU) and build a standards manual guidebook and promotional items.

‘Nagano 2011’ is the one of annual figure skating competition by ISU that will be held in Nagano city, Japan. I was inspired by skaters’ movements when they leave attractive flowing patterns on the ice. I incorporated these into the design while illustrating Japanese aesthetics and culture and the beauty of figure skating. One of the results was a logo with floral geometric shapes. A standards manual and applications system were created to show how the logo should be used and the philosophy of ISU.