Create a book, cards and a poster to promote one of Neenah paper lines, Environment.
With the creative use of various typography, photographic images, and illustrations, the promotional book ‘Fading colors’ for Neenah Environment was designed to capture the essence of its message. To visualize the concept I experienced the process of in-depth research, gathering information, and finding the ideal way. This is a book that respects and appreciates the wonder and diversity of coral reefs, and it can raise public awareness and knowledge about coral reefs. In order to represent the coral reef bleaching, the overall design was intentionally soft and muted. This project provided me a deeper insight into the importance of the coral reef ecosystem.