Throughout the project, the team has conducted extensive primary and secondary research.

We have experienced the whole process, donating blood in both mobile and permanent units, allowing us to gain design insights along the way.

We have also talked to a wide range of stakeholders, including donor carers, first-time and regular donors, NHSBT staff, blood specialists, public health experts and transfusion recipients.

The large body of research conducted has not only proved insightful and informed the project at every stage, but has ensured that the outcome remains human-focussed.