Haemobility has three main aims.
The first is to raise awareness of the blood donation service, and create an informed knowledge of the process amongst the UK population.
Secondly, the project aims to increase participation within blood donation, a necessary action for the future with increasing ageing and general population. Catching young donors is particularly important, forming the ability to create lifetime donors.
The final focus of the project is improving the mobile blood donation service for three key stakeholders, donors, donor carers and the NHS Blood Service.