PSFK - FUTURE OF MOBILE TAGGING
PSFK challenged Great Works, among other advertising and design agencies from around the world to react to the Future of Mobile Tagging report. The task was to develop a concept to help UNICEF's fund raising efforts using mobile tagging and the "Microsoft Tag" system.To make donating money to charity more fun and tangible, Great Works submitted a concept for a "Play and Donate" mobile game that connects the everyday wants and needs of people in developing countries with the everyday wants and needs of welloff consumers. The submission was selected as one out of 10 stand out concepts and short listed on the PSFK site.
Read the article and learn more about the concept here
CREDITS
Erik Gustafsson: Concept, Graphic DesignFredrik Lund-Hansen: Concept, Graphic Design
Brian Hurewitz: Creative Director