Live It! Fund
Client: Global Citizenship Student Council, Macalester College, Saint Paul, MN
Freelance
When Macalester College's first student-led action fund was born, I was invited to design the fund's identity and promotional materials. I sat down with two tall guys who talked and talked about their grueling fund-raising efforts. My job was to translate over a year of work into one symbol.
The Live It! council wanted something that embodied global citizenship, personal responsibility, big dreams, and sustainability. I came up with a dandelion. The council expected 12-15 grant proposals in their first year and got double the amount.
Freelance
When Macalester College's first student-led action fund was born, I was invited to design the fund's identity and promotional materials. I sat down with two tall guys who talked and talked about their grueling fund-raising efforts. My job was to translate over a year of work into one symbol.
The Live It! council wanted something that embodied global citizenship, personal responsibility, big dreams, and sustainability. I came up with a dandelion. The council expected 12-15 grant proposals in their first year and got double the amount.