2012 is the 100th anniversary of Universal Pictures. That's not just 100 years of any old company selling any old product. It's 100 years of Jaws, Do the Right Thing, and E.T. 100 years of Jurassic Park, The Sting, and Vertigo. It's 100 years of iconic movie moments and the memories we all have of them.

I was heavily involved in the concepting of the Universal 100th site from all angles - the brand positioning, interface, content strategy, and general campaign strategy. I handled all UI/UX for the site and worked closely with our art director and developers to bring life to my wireframes. I also handled the majority of design revisions and direction of social elements like the campaign Tumblr and Facebook tab.