An important design element on Shutters' website is a central area, shown on almost every page, that is used for full browser width video or photography. I devised of a videography style that emphasizes serenity and timelessness. Everything is slowed down to a dreamlike pace, broken only to be slowed even further during a few particularly evocative moments. All shots transition with smooth fades rather than hard cuts.

A secondary video style is used on the Shutters on the Beach homepage. This one is quite simple, yet striking: a still shot of the hotel at dusk. A moody cyan sky complements the windows, illuminated with golden reflections from a gorgeous LA sunset. People pass by, jogging, strolling, cycling, ambling - you get the idea. The homepage video is a subversion of the traditional exterior architectural photo; it's a photo come to life.

Shutters on the Beach - Home
Shutters on the Beach - Coast
Shutters on the Beach - Beachside Experience