Yearbook Yourself
Taubman Mall's back to school campaign YearbookYourself.com experienced over 12 million views in 2008 and went on to win a People's Voice Award in the Viral Marketing category of the 2009 Webby's. The second edition of Taubman Mall's back to school campaign included many site enhancements. Multiple image upload, web camera upload, better image manipulation and Facebook Connect for easy sharing. As a result, in 2010 it won a Webby in the Social Media category and a second Peoples Choice Webby Award.



Yeabook Yourself Overview Video from Colle+McVoy on Vimeo