Dove Hairfall Rescue
This mobile ad is to promote Dove’s new hair rescue treatment. The idea behind this ad is to display Dove’s ability to treat hair fall. Users are invited to interact with the ad by shaking their phone, after which a short clip of a woman brushing her hair appears. Before using Dove, she would have a lot of hair fall, but after using Dove, her hair becomes much stronger.

Art Direction:
Grace Gumala
Michael Lee

Creative Developer:
Korinah Salleh

Preview Link

Winner of Smarties MMA Awards Brand Awareness Category (Bronze

Dove Hair Samson Rich Media Showcase from Michael Lee on Vimeo.