The Brief
To create an online platform that serves as an inspiration for chefs on a daily basis.
The Idea
Inspirations come from anywhere and they are readily available across the internet. We figured that what we need is a social media aggregator that pulls these information out and then narrowing these data down to specific genres. For example, places with most check-ins, travel destinations, and even food review from HungryGoWhere, etc. Thus, we came up with a widget called The Chef's Palate.
Miscellaneous
We've also given the site a brand new look, one that brings all the important information upfront, making it very accessible for users. Additionally, the site could also be used to run online engagement activities.
Involvement:
Art Direction
Interface Design
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Homepage
Social Trend Widget
Chef’s Palate is a social trend widget that trawls the internet to identify local trends that could spark inspirations for chefs. It changes daily in tune with the chatter on social networks, top searches on google, as well as the news. For ease of use, items expand when clicked, without leaving the home page. If users with to learn more, they can click through to related articles.
The Brief
To create awareness and to reach our to more people for their annual kindness campaign.
The Idea
We came up with the Singapore Kindness Charter – A Kinder Singapore. We want the public to adopt a new charter. One that our people could pledge to and eventually make Singapore better. But how are we going to keep track?
How It Works
Kindness takes place at the least expected moments. With that thought, we knew very well that whatever we do, has to be on-the-go. Therefore the mobile platform was a good start.
Involvement:
Conceptualisation
Art Direction
Interface Design
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Mobile App
Starting from the mobile phone, Singaporeans can pledge to the charter and subsequently post and share their acts of kindness. There are live feeds of these kind deeds as well.
Upon choosing the option to sow a seed, users are able to either post a good deed, or share information on spotting a good deed, lastly, organising events of kindness.
What's interesting is that users do not post just by tapping their phones. Instead, using the accelerometer, they get to "drop" the seed of kindness. These seeds of kindness are also geo-tagged.
Microsite
The geo tagging function basically tagged the daisy seeds to location where acts of kindness were performed. The more it's shared and liked, the more the daisy would blossom.
Eventually leading to a beautiful data visualisation of the Singapore island filled with daisies. Achieving a better, kinder Singapore.
The Brief
To create a brand engaging moble app that at the same time, is also fun and interactive.
The Idea
Jerry Greenfield, the co-founder of Ben & Jerry's once said, "If it's not fun, why do it?" So we decided to be a little fun and random. What if the mobile phone is an ice cream scoop? Therefore the Scoop Master was born.
Involvement:
Conceptualisation
Art Direction
Interface Design
Illustration
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iPhone App
Just like any other ice cream tycoon game, the customers show up and users have to choose the right combination. As you proceed, you unlock more points which lets you unlock more flavours.
Once the flavours and toppings are chosen, players have to scoop and dunk their phones for a successful transaction.
To further drive foot fall to their outlet, users can go down to the different stores to scan the QR codes all designed closely related to their respective flavours.
The Brief
Health Promotion Board wanted to remind people to stay active and it's not diffcult to keep a healthy lifestyle. It only takes 150 minutes a week. Apart from press and TV ad, they wanted us to create an interesting and interactive platform where the public could be entertained and engaged.
The Idea
Leveraging on the National Healthy Lifestyle Campaign, we decided to launch an interactive pledge wall during the roadshow to gather people to pledge to an active lifestyle.
And working off the thought that you don't have to be exercising or be in the gym to keep fit, we came up with 8 pledges that fit into the daily routines such as pledging to wash the car on your own instead of visting the car wash. With the help and motivation of friends and family, it could be a lot more fun.
How It Works
Choose a pledge, get your picture taken, receive a printout that contains information on how to access your photo on HPB's Facebook page. Using the Healthy Together Facebook app, users can also apply stickers to their newly pledged photos.
Involvement:
Conceptualisation
Art Direction
Interface Design
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Take the stairs instead of elevator, bring a friend along the next time you exercise, etc.
End results, more than 20 albums of fun, laughters and smiles.
The Brief
For the New Year, Volkswagen was offering attractive discounts on all its cars. But with every brand clamouring for attention, it was hard to stand out. Driving foot fall was also one of their concerns.
The Idea
Perhaps we could bring the showroom to the people? On New Year’s day, as people opened their newspapers, they also opened VW's showroom. At the same time, we created Singapore’s first augmented reality press ad that promised to drive up the nation’s happiness index. Good price, AR surprise; Gear yourself up for a happy new year!
How It Works
By downloading the Volkswagen app, people could check out all the cars in great detail, access exclusive brand content, discover great deals, and even request for a test drive.
Getting a date with Volkswagen had never been so easy.
Involvement:
Conceptualisation
Art Direction
Interface Design
Photo Shoot (art direction)
