This serie of posters is build up using a simple set of rules focussed on showing the personal view of a museum about an exhibition. The system determines a couple of points in the artwork which then form a line on which all the type is set. The line can then be used without the image making a recognisable composition which communicates all information. For communicating monthly programs and group expo’s I made a system based on a classic grid, which is then rearranged in three steps controlled by random values created by illustrator. This gives it the same recognisable look and feel as the other designs.

