Challenge: Show Mercedes-Benz's relationship to the Pink Ribbon organisation.

To symbolize all the women for whom Pink Ribbon works tirelessly, we painted a Mercedes-Benz B-Class with women's names.
Famous artist Niels 'Shoe' Meulman customized the brand new white B-Class with his calligraffiti style.
Through social media people could enter names he then wrote on the car.

We turned the artwork into the advertisement in Pink Ribbon magazine and a making-of movie that is circulating on the internet.

Awards:
ADCN Nomination (Graphic Design)
Winner 'Most Inspiring Pink Ribbon Ad 2010





People could leave tweets @Pink Ribbon with names for the illustrator to write on the Benz.


The ad in Pink Ribbon Magazine