Cebuco asked us to create a newspaper-campaign to promote newspaper-advertising, targetting decision-makers at media agencies and big advertisers.
Their goal was to show the power of newspaper advertising in a time where online is growing and discussions about 'traditional' and 'digital' are a very popular thing.

We made personal fullpage advertisements addressed to decision-makers in the media, showing their online call-ups or advertisements accompanied with the message:
"Dear Wim van der Peet from GroupM, 9.5 million people in The Netherlands can now read that you are selling a hedgeshear on Marktplaats"
Ending with a call to action: "Advertise in the newspapers. You will reach a lot more."



Awards:
Winner ADCN/Cebuco 2009