Productdevelopment:
A new way of fundraising: A factory in South Africa produces flip flops based on traditional handcrafts. The flip flops are sold in Western Europe. All profit goes to the factory workers and their families.

Campaign:
A campaign as authentic as the product itself. We organized a casting amongst factory workers for the role of marketing manager, promoted a local man to marketing manager for Plakkies and created all the campaign materials in cooperation with him and local people.

Awards:
ADCN Silver (Integrated)
Eurobest Silver (Integrated)
SAN Nomination (Integrated)
SAN Nomination (Non-profit)
Nomination NIMA Marketing Excellence Awards


These Commercials were shot with Terence, a factoryworker whom we promoted to marketing manager.









Cardboard posters painted by local township inhabitats.