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Ben Gifford is a design leader who creates fulfilling products and experiences worthy of the humans who use them.

user experience


I'm currently at Classmates.com laying the foundation for the modern Classmates experience—helping them to create a more complete, compelling, and robust experience for their users.

I oversee user experience, including interactive design and usability testing. If you want to know more about my role at Classmates, for more thorough examples and details.

Award-winning creative agency Really Smart Advertising approached me to create a new online presence after a 10-year hiatus. It had to be smart. Really smart.

I worked with them to envision their distinctive personality and approach in to a responsive site that showcases what makes them special: their brains and ideas.


I was invited to participate in the 2013 20/20 Awards, an award show revisiting films from 20 years prior, and issuing revised awards. Think of them as the retrospective Oscars.



10 artists were asked to recreate movie posters for top films from 1992 through the lens of modern day design. I selected the film Malcolm X by Spike Lee.

Branding & Product UX Design

OnlyInboards approached me with the goal of expanding from a small-scale boat listings website into the go-to resource for everything waterski-boat related. Working closely, we developed tightly-integrated solution that makes it easier for shoppers to browse for their ideal boat, sellers to manage their inventories, and owners to get more educated about their boats.


Alongside the new experience, we create a new identity package to go hand-in-hand with OnlyInboards' modernized products and experience. The “O” loop may look familiar to you if you've spent any time around a ski boat in the past twenty years.

 
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