This campaign was for George Mitchell's Artist's Cafe on michigan ave. in Chicago, IL. The target audience for this campaign included college students and faculty, patrons of the arts and tourists. The typography is evocative of the 1920's era aesthetic of the interior of the cafe.
This is a speculative campaign for new Stride Spark gum. The target audience is canadian boys and girls ages 13 to 18. This campaign was conceived with another art director and a copywriter. Capitalizing on hyper real popular with this demographic was the main strategy used in this campaign.
This video accompanies the Stride print campaign. One would find this on Strides Youtube, facebook, and would be linked to other sites like Strides main celebrity endorsement Shaun Whites official website.
This promotional campaign appeals to men and women most likely to attend a hard rock show. The target demographic is 18 to 25 with tastes and preferences for live music and kick ass nightlife. The elephant on the poster is evocative of the headlining band Norma Jeans latest album.
Targeted towards high school juniors/ seniors and men/ women in their late 20's looking for a career change. The headlines capitalize on a reference to Dexter, a popular forensic based drama on HBO. This campaign includes a direct mailer and a transit ad.
This is a multi layered campaign that focused on connecting to women 21 and older through print and the web. This campaign includes a phone app that would be available via the Reggie's website to facilitate easy access to information about Reggie's events and daily specials.
As a peripheral piece to the Reggies campaign this would be played on and linked from Youtube to facebook to promote the nightlife and music one would hear at Reggies. The song playing in the video is a rock cover of popular female vocalist Kesha's 'Take It Off' which further resonates with the target demographic.
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