Brazilian copywriter and creative director. Currently working at Cramer-Krasselt, Chicago.

fstraccia@gmail.com

TVC spot for Simfy, the German streaming music service. They wanted to appeal to a young post-MTV generation. A generation that doesn't listen to their parents, but would listen to a talking monobrow.

Print campaign for Der Spiegel, German magazine. Done with the great negative spaces concept by Noma Bar. "Different points of view shape a better picture".

Fullscreen


Fullscreen


Fullscreen

TVC spot for the Mercedes GP F1 Team.

TVC spot for the Mercedes GP F1 Team.

TVC spot for Amnesty International.