DESCRIPTION
North Kingdom gave us a brief create a campaign for Le Laboureur, a small French workwear label. Not many people are aware of them. So how do we get the ‘early adapters’ to discover Le Laboureur? In trend-conscious Sweden, fashion bloggers are the unofficial leaders of the industry. But what many readers don’t know is that a lot of them are paid by fashion labels for mentioning their clothes.

Inspired by the French labour movement and the country’s strong history of revolutions, we created the concept: Vive Le Laboureur! Our interactive site is provocative and makes it fun for fashion-interested people to show the world which fashion clichés they despise. The target group is very opinionated and we have given them a tool that makes it fun for them to express their opinions and spread them to the world.


MY ROLE
Concept, Interaction design (and a little big of acting to. lol)


URL
Demo site