Art Moves 2011 poster
A competition entry for Art Moves Festival 2011: the theme was “Reality or fiction? Let’s pretend it’s not there”.

I wanted my entry to be purely typographic right from the beginning – that way it can have a strong impact while being minimalistic as well. As for the competition theme, I started playing with letters in my notebook and after a while, a strong idea appeared in front of my eyes: you can reshuffle the letters in the word “violence” into “nice love”. With the slogan “Reality or fiction? Let’s pretend it’s not there” beneath the artwork I think it gets the message across pretty well.