Problem
Since Gatorade dominates the performance sports drink field, Propel wanted to gain traction with the casual fitness crowd.

Solution
People who go to the gym for "casual fitness" are really just trying to get laid. Shocking! But true.

With this in mind, we created Sweat Together: the dating site couched as a workout partner finder. Whether it's jogging, biking, or playing tennis, Sweat Together's got the perfect partner for you to get physical with.

Our users could then find people to do it on the streets with, thanks to our iPhone app that would geo-locate nearby users. And those who did it in public enough would be awarded a Sweat Together badge on Foursquare.