Portrait of America
Problem
Problem is an understatement. The Census campaign had to reach every single person in America, but with a special emphasis on the hard-to-count populations: certain minority groups, immigrants, and anti-government types.
Solution
We took snapshots of 3 different intersections in America and the stories of the everyday people on those streets. Putting their stories side by side showed that despite our differences, we all have common interests that the Census can help address.
Awards
• Effie Awards - Bronze
• Cannes Cyber Lions - Shortlist
• FWA - Site of the Day
• Webby Awards - Nominee
Problem is an understatement. The Census campaign had to reach every single person in America, but with a special emphasis on the hard-to-count populations: certain minority groups, immigrants, and anti-government types.
Solution
We took snapshots of 3 different intersections in America and the stories of the everyday people on those streets. Putting their stories side by side showed that despite our differences, we all have common interests that the Census can help address.
Awards
• Effie Awards - Bronze
• Cannes Cyber Lions - Shortlist
• FWA - Site of the Day
• Webby Awards - Nominee

