Problem
With the election of a new president opposed to the Iraq War, the Global Coalition for Peace wanted to create a campaign to re-assert the importance of an immediate withdrawal.

Solution
We came up with a simple outdoor campaign that focused on the spiraling cycle of war, reminding viewers that the violence perpetrated abroad will breed the hatred that fuels tomorrow's violence.




Awards
• Clio Awards - Gold
• Cannes Lions - Silver
• One Show - Silver
• One Show Design - Gold
• New York Festivals - Grand Winner
• D&AD - In Book
• Lürzer's Archive - In Böok