ABOUT ME
I started my life in digital advertising in 1996 at a small software development company in Buenos Aires, then I joined OgilvyInteractive Argentina early in 2000. I was made Creative Director in 2002, overseeing a team that included creative and production with the main task of driving creative integration for Motorola, American Express, Dove, Santander Bank, Coca-Cola, Sprite, FIAT, Kodak, IBM, Lenovo, Gillette and Panasonic, among others. Early in 2007 I was promoted to Creative Director of OgilvyInteractive Latina South, leading teams and projects both in Argentina and Chile markets, working on Brahma Beer, Nestlé, Hellmann's, Kraft and Huggies.
I joined BBDO Argentina as Interactive Creative Director in December 2007, moving on to the Experiential Director role in 2010, working on Nike, Gatorade, Pepsi, Cheetos, 7up, Head & Shoulders, Lay´s, Doritos, Claro and Mercedes-Benz, among others. The agency became the most awarded in the interactive arena for 3 years in a row. In June, 2011, I moved on to DDB Spain, to be Executive Creative Director, leading both local and global integrated and digital campaigns for Audi as well as helping the agency to leverage the opportunities of the digital landscape with other clients such as Volkswagen, Schibsted Media Group and Movistar. Between 2014 and 2017, I joined J. Walter Thompson London to be Global Creative Director on Microsoft Lumia and Nestlé. In September, 2017 I moved to SevenC3, a branded content agency, to help them in the transition into a digital integrated partner. In August 2018 I moved to Germany to become the Executive Creative Director of Fraser, a newly formed agency.
During these years, I had the chance to mix and blend the online and the offline world many times: from letting 10K runners publish geolocated tweets through voice in real time from inside a race with Nike to letting users convert messages and tweets to their ex for Valentine’s Day into physical books sold in bookstores with Pepsi; from making running shoes float in the air and letting people to move them from whatever location in the World with Nike to surprising the FC Barcelona team with a game where they controlled cars using the power of their minds with Audi; from creating a multiscreen mobile game to promote a chocolate that is best consumed when shared with Nestle to visualising “hashflags” on a physical gaming experience during the World Cup 2014 (an experiment for SEAT); and from making happen a real time challenge between two runners in two cities in opposite sides of the world with Gatorade to launching an AI-powered bot to help people cook in the easiest way possible with Mondelez.
To make all of that happen, I’ve been lucky enough to work with and learn from skilled professionals from different areas and disciplines: advertising creatives and strategists, film makers, architects, creative technologists, engineers, musicians, coders, PR experts, visual artists and developers. The best way I found to keep on learning is to keep on doing, making new stuff happen, going for that extra bit that will make any project different, relevant and special.
In over 20 years of advertising, I accumulated a lot of experience in several product categories and won several awards, including the Eurobest Awards, London Awards, the New York Festivals, Yahoo! Big Idea Chair, the FWA, the Webby Awards, El Sol Festival, Eagle Awards Mexico, EFFIE Awards, Ojo de Iberoamerica, FIAP, Festival Mundial de Publicidad de Gramado, the Argentine Creative Circle, the IAB Awards, the Wave Festival Brazil, the Cristal Festival, the Deustche Welle Best of Blogs and the AdAge’s "Book of Tens".
I had chaired the jury for cyber at FIAP Festival, the Ojo Interactivo and the interactive jury at the Argentine Creative Circle in Argentina and the Interactive jury at El Sol in Spain. I've also served in the Cannes Lions, One Show Interactive, and D&AD digital juries. I'm a member of Creative Social, an Executive Member of IADAS (International Academy of Digital Arts and Sciences), the Art Directors Club of Germany, a regular Jury at the FWA Awards and also a founding member of Interact, the digital agencies union nowadays spreading all over Latin America.
Always in the mission of preaching about the benefits and new trends of the digital culture, I had taught classes, seminars and conferences about creativity in new media in USA, Canada, Spain, Brazil, Argentina, Chile, Guatemala, Mexico, Panama, Paraguay, Venezuela, Ecuador and Uruguay.
The last few years I managed to publish (on demand) three different books:
ADverbatims, Signs From The Near Future and Blurred Lines.
In addition, I had tried unsuccessfully to keep alive and updated several blogs of diverse topics at the same time, but my favorite one was called Palabras Textuales, which was converted into a hard cover book sold in more than 15 countries.
[ LinkedIn Profile ]
https://www.linkedin.com/in/fernandobarbella
[ Email ]
fernando.barbella@gmail.com
[ Twitter ]
Follow @FLBarbella
I started my life in digital advertising in 1996 at a small software development company in Buenos Aires, then I joined OgilvyInteractive Argentina early in 2000. I was made Creative Director in 2002, overseeing a team that included creative and production with the main task of driving creative integration for Motorola, American Express, Dove, Santander Bank, Coca-Cola, Sprite, FIAT, Kodak, IBM, Lenovo, Gillette and Panasonic, among others. Early in 2007 I was promoted to Creative Director of OgilvyInteractive Latina South, leading teams and projects both in Argentina and Chile markets, working on Brahma Beer, Nestlé, Hellmann's, Kraft and Huggies.
I joined BBDO Argentina as Interactive Creative Director in December 2007, moving on to the Experiential Director role in 2010, working on Nike, Gatorade, Pepsi, Cheetos, 7up, Head & Shoulders, Lay´s, Doritos, Claro and Mercedes-Benz, among others. The agency became the most awarded in the interactive arena for 3 years in a row. In June, 2011, I moved on to DDB Spain, to be Executive Creative Director, leading both local and global integrated and digital campaigns for Audi as well as helping the agency to leverage the opportunities of the digital landscape with other clients such as Volkswagen, Schibsted Media Group and Movistar. Between 2014 and 2017, I joined J. Walter Thompson London to be Global Creative Director on Microsoft Lumia and Nestlé. In September, 2017 I moved to SevenC3, a branded content agency, to help them in the transition into a digital integrated partner. In August 2018 I moved to Germany to become the Executive Creative Director of Fraser, a newly formed agency.
During these years, I had the chance to mix and blend the online and the offline world many times: from letting 10K runners publish geolocated tweets through voice in real time from inside a race with Nike to letting users convert messages and tweets to their ex for Valentine’s Day into physical books sold in bookstores with Pepsi; from making running shoes float in the air and letting people to move them from whatever location in the World with Nike to surprising the FC Barcelona team with a game where they controlled cars using the power of their minds with Audi; from creating a multiscreen mobile game to promote a chocolate that is best consumed when shared with Nestle to visualising “hashflags” on a physical gaming experience during the World Cup 2014 (an experiment for SEAT); and from making happen a real time challenge between two runners in two cities in opposite sides of the world with Gatorade to launching an AI-powered bot to help people cook in the easiest way possible with Mondelez.
To make all of that happen, I’ve been lucky enough to work with and learn from skilled professionals from different areas and disciplines: advertising creatives and strategists, film makers, architects, creative technologists, engineers, musicians, coders, PR experts, visual artists and developers. The best way I found to keep on learning is to keep on doing, making new stuff happen, going for that extra bit that will make any project different, relevant and special.
In over 20 years of advertising, I accumulated a lot of experience in several product categories and won several awards, including the Eurobest Awards, London Awards, the New York Festivals, Yahoo! Big Idea Chair, the FWA, the Webby Awards, El Sol Festival, Eagle Awards Mexico, EFFIE Awards, Ojo de Iberoamerica, FIAP, Festival Mundial de Publicidad de Gramado, the Argentine Creative Circle, the IAB Awards, the Wave Festival Brazil, the Cristal Festival, the Deustche Welle Best of Blogs and the AdAge’s "Book of Tens".
I had chaired the jury for cyber at FIAP Festival, the Ojo Interactivo and the interactive jury at the Argentine Creative Circle in Argentina and the Interactive jury at El Sol in Spain. I've also served in the Cannes Lions, One Show Interactive, and D&AD digital juries. I'm a member of Creative Social, an Executive Member of IADAS (International Academy of Digital Arts and Sciences), the Art Directors Club of Germany, a regular Jury at the FWA Awards and also a founding member of Interact, the digital agencies union nowadays spreading all over Latin America.
Always in the mission of preaching about the benefits and new trends of the digital culture, I had taught classes, seminars and conferences about creativity in new media in USA, Canada, Spain, Brazil, Argentina, Chile, Guatemala, Mexico, Panama, Paraguay, Venezuela, Ecuador and Uruguay.
The last few years I managed to publish (on demand) three different books:
ADverbatims, Signs From The Near Future and Blurred Lines.
In addition, I had tried unsuccessfully to keep alive and updated several blogs of diverse topics at the same time, but my favorite one was called Palabras Textuales, which was converted into a hard cover book sold in more than 15 countries.
[ LinkedIn Profile ]
https://www.linkedin.com/in/fernandobarbella
[ Email ]
fernando.barbella@gmail.com
[ Twitter ]
Follow @FLBarbella
