When Lucozade launched their new YES List campaign, we wanted to do something that would really cut through with youth audiences, and help reposition Lucozade as a cool brand.

Having already ran a successful campaign with Panasonic, we wanted to push Aurasma's capabilities to the limits, and produced the world's first markerless AR with cylindrical tracking.



In the first fortnight, over 10,000 people tried the AR, and we also got global PR coverage, touching everywhere around the world from London to Tokyo.

PSFK
New Media Age
Marketing Week
Social Ouji
Popsop
Yin & Yang