When Pot Noodle were rebranding, they wanted to stand for "taking the easy option". We wanted to allow consumers to choose the easy option for themselves, so we created an interactive video where they could make decisions to keep them on Easy Street.



My role on this project was primarily strategic, working through the planning process to help develop a clear definition of "easy". I then worked with the creatives to help guide them towards innovative platforms, which resulted in the interactive video.